Experience for Millions-Media Meditation #3

This is my last media post of the month. I am deciding to write about the Superbowl. The Superbowl was last Sunday night. The Colts versus the Saints. As everyone knows one of the biggest things about Superbowl are all the great commercials that play during the game. This year Doritos and Bud Light were the top two advertisers in my opinion. There were definitely some other funny commercials as well though, you can get any of these commercials on YouTube.

While watching this game I looked at all the commercials in a different kind of way. The whole game I was thinking about how I could relate the game and commercials to a media experience. I realized that no matter how I look at the game and commercials it would be an example of a media experience. this is due not only the fact everyone watch's the game but also due to the fact of how producers put this material together to make an impact on society.

The Superbowl is a media experience because not only do millions of people tune into the TV to watch this game, but also the commercials are said to be the best of the year. I usually watch the Superbowl not for the game but for the commercials to be honest. The commercials are ads for products, which in the end draws attention to the products so people buy them.




If you look at the bud light commercial you can clearly see that they want bud light to be the main focus. They show Bud Light as the best thing in the world n this commercial. It shows this in a dramatic way. If you think about they are stranded on an island, have a chance to escape, but instead they go after the Bud Light.

For this commercial some of the techniques used are:


PERSUASIVE TECHNIQUES:
* Humor: Everyone running towards the Bud Light.
* Group Dynamics: The people on an island all want the Bud Light
* Simple Solutions: "Dont take the lifeline to get off the island" Bud light is easier and better...
* Symbols: The Bud Light
Flattery: The end being in the hot tub basically stating "this is the life"

SEVEN PRINCIPLES:
* Production Techniques: The lighting of this commercial gets much brighter once the Bud Light is introduced. Also the sound effects become louder. Basically everything becomes more dominant once the Bud Light is in the commercial.
* Value Messages: Positive effect - shows happiness once Bud Light is in the picture.
* Emotional Transfer: goes from maybe getting off the island to enjoying a Bud light. This shows a DRAMATIC change in the commercial. Showing seriousness to complete happiness.



If you look at the Doritos commercial it is not only funny, but it shows how tasty and important they are to people. The kid slapping the woman's date makes this clear.

For this commercial there are many techniques used as well:

PERSUASIVE TECHNIQUES:
* Humor:How protective the boy is about his Doritos and how he stands up to his moms date.
* Strength: in the end the little kid seems in charge and defensive about his Doritos
* Warm Fuzzies: The cute little kid.
* Beautiful People: The man and Woman within the commercial are good looking people going on a date.
* Symbols : The Doritos.

A Technological Shift is also present in this commercial. this is because at first the Doritos are the kids personal property and towards the end both are eating the Doritos. this is powerful because ti shows everyone wants the Doritos.

When it comes to relating this commercial to how I saw it first, I think that my Limbic brain was the most dominant. I say this because The kid is not only adorable but when the little kid has power at the end it shows and emotional switch throughout the commercial. It goes from a set up of a nice date and turns into the kid being demanding of his Doritos.

Everyone is in the know of all these products being advertising. If there is a wide variety of people following what is going on then in some way or another it is a form of media.

This entry can also go hand in hand with what we did in class the other day. Script Writing. If you think about how they put these commercials together, then it definitely is a media experience. Just relate it to the readings in class or activities we do in class and you will understand how this relates to media.